Referral Content SEO Case Study: Beyond Word of Mouth
A consulting firm had a strong reputation and a full calendar, but nearly every new client came from a referral. When introductions slowed, so did the pipeline. Nothing on the website helped a decision-maker who was searching for help and had never heard of the firm. Referrals were the only door in. Referral content SEO […]
Crawl Budget SEO Case Study: Faster Indexing for a SaaS Site
A SaaS platform shipped new features every month, but its new feature and pricing pages took weeks to show up in Google. Some never appeared at all. Googlebot was busy elsewhere. It spent most of its visits on thousands of low-value URLs the platform never meant to rank, and the pages that drive signups waited […]
Buyer Journey SEO Case Study: Content for Every Funnel Stage
A SaaS platform had a blog that pulled in steady organic traffic every month. Trial signups barely moved, and paid ads were still carrying most of the acquisition load. Almost every article targeted top-of-funnel questions. Nothing helped a reader who was comparing tools, weighing alternatives, or ready to start a trial. Buyer journey SEO means […]
Directory Authority SEO Case Study: Earning Trusted Local Citations
A local service business had a decent website and a solid reputation on the ground. Online, it was close to invisible, with almost no mentions anywhere outside its own pages. Competitors were listed across dozens of trusted local directories, with consistent business details everywhere. Google read that as proof they were real, established, and worth […]
Conversion SEO Case Study: Turning Traffic Into Calls
A home services business ranked near the top of search results for its core service terms: real visibility, real traffic. But calls and form submissions stayed flat no matter how much the rankings improved. The pages that ranked well were thin on trust, the phone number was buried below the fold, and the contact form […]
GBP SEO Case Study: Fixing a Home Services Business’s Google Profile
A home services business had a Google Business Profile set up years ago and never touched again, wrong service areas, an outdated category, and no photos of actual completed jobs. Competitors with newer, better-maintained profiles were appearing in the map pack for searches the business should have been winning easily, given how long it had […]
Marketplace SEO Case Study: Outranking Own Listings
An artisan goods brand sold its handmade products both on its own website and through a popular marketplace, the same strategy most growing brands use to reach more buyers. The problem was which one Google preferred. A search for the brand’s own product names consistently surfaced the marketplace listing first, sending commission-paying traffic away from […]
Category Structure SEO Case Study: Furniture Retailer
A furniture retailer’s catalogue had grown for years without anyone revisiting how it was organized. Filters for material, room, color, and size had each quietly generated their own indexable URL, on top of an already fragmented category tree. Instead of a handful of strong category pages collecting search demand, the site had hundreds of thin, […]
Local Showroom SEO Case Study: Furniture Retailer
A furniture retailer had a well-stocked showroom and steady foot traffic from people who already knew where to find it. But anyone searching for furniture nearby for the first time never saw it. Competitors with smaller inventories were showing up in the map pack for the exact searches that bring in new, first-time buyers. The […]
Schema SEO Case Study: Fixing Broken Product Markup
An electronics retailer’s product pages used to show up in search with star ratings, prices, and stock status right in the results, the kind of listing that gets clicked before a plain blue link ever does. After a theme update, those rich results quietly disappeared. The pages still ranked, but they now looked like every […]